Web sites used to be designed “deep.” The thinking was to have just a few buttons at the top and just a few links down the left-hand navigation. But today’s search engines and today’s web users prefer “wide sites.”
Searchers want quick access to specific information and don’t want to have to click through a series of pages to get it. Search engines give higher ranks to pages that are one click from the home page. That’s why more and more of today’s best-functioning home pages are designed with plenty of links for one-click access.
Not ready to redesign your site? Take a look at all the pages that are currently one click from the home page and do all you can to make them count!
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