Neither book is new, but both nonfiction tomes continue to sell like gangbusters. And with good reason: Both titles help illuminate the way we think about choices and make decisions:
• Predictably Irrational by Dan Ariely (Harper Perennial). Do you think your decisions are rational? Ariely, a behavioral economist at Duke University, shows how our minds play powerful tricks on us to keep us from making rational choices. By revealing how our minds behave, the book attempts to change the way we interact with the world.
• Blink by Malcolm Gladwell (Back Bay/Little, Brown). Gladwell, who also wrote the fascinating Outliers and The Tipping Point, shows us how sophisticated instant information—first impressions or gut reactions—can be. He teaches how to rely on our “adaptive unconscious” to warn of danger, read a stranger or react to a new idea or situation.
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