Neither book is new, but both nonfiction tomes continue to sell like gangbusters. And with good reason: Both titles help illuminate the way we think about choices and make decisions:
• Predictably Irrational by Dan Ariely (Harper Perennial). Do you think your decisions are rational? Ariely, a behavioral economist at Duke University, shows how our minds play powerful tricks on us to keep us from making rational choices. By revealing how our minds behave, the book attempts to change the way we interact with the world.
• Blink by Malcolm Gladwell (Back Bay/Little, Brown). Gladwell, who also wrote the fascinating Outliers and The Tipping Point, shows us how sophisticated instant information—first impressions or gut reactions—can be. He teaches how to rely on our “adaptive unconscious” to warn of danger, read a stranger or react to a new idea or situation.
Like what you've read? ...Republish it and share great business tips!
Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...
We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.
The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.
" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/17479/better-decision-making "