Set a marketing budget for your small business

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in Small Business Tax

Many small businesses don’t set formal marketing budgets for themselves. Don’t skip this step: It will cost you time, money and results.

If you’re doing your marketing in-house, the budget helps edit out activities that aren’t focused on your specific marketing objectives. If you’re working with an agency, a solid budget helps you set parameters and find synergies to get every “bang” out of your investment.

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