In the mid-1990s, about 40% of employers banned employee access to the Internet. That looks silly now. Currently, about 50% of employers ban employee access to Twitter, Facebook, blogs and other social media sites.
“I think we’re going to look back and say the same thing about social media,” said Matt Kaiser, VP of NAS Recruitment Communication, who encouraged employers to create policies and procedures to help employees take advantage of these tools.
“Your employees are going to be the best way to build your powerful employee brand,” said Kaiser. “Give employees advice on what to do—not just what not to do.… It’ll give you a chance to own the online conversation” about your organization.