To raise readership, shorten your e-newsletter — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily

To raise readership, shorten your e-newsletter

by on
in Workplace Communication

E-newsletters are a proven way to stay top of mind with clients and increase repeat and referral business. The secret, however, is to keep your e-newsletters short.

Engagement actually goes up as the number of articles goes down, according to a new Marketing Sherpa study. Include one main feature plus two short features per issue.

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