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Playing the game of competition

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In the late 1950s, as U.S. families turned more and more to television for their entertainment, analysts predicted the end of board games. Milton Bradley Co. President James Shea had other ideas.

Deciding to capitalize instead, Shea had the company develop a memory game called Concentration, based on a TV game show of the same name. The result: In the first eight months of releasing Concentration in 1959, Milton Bradley sold more than 1 million units, the largest first-year total of any game in history.

The lesson: Sometimes, your best partner comes disguised as your worst enemy.

—Adapted from "The Milton Bradley Story," James Shea, Newcomen Society in North America.


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