Tom Peters: The squint test

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in Leaders & Managers

Tom Peters doesn’t believe in workplace quotas. “But I do believe if you’re serving a [particular] market, the only way to develop, distribute and market products, is to have people who have walked, talked and lived it,” he says on his blog.

His message: Don’t count or calculate. But do look at the makeup of your executive team. And squint.

“I want the makeup of that team to be consistent roughly with the market served. ... If it’s way, way off -- as in, it’s all men dealing with a marketplace where 80 percent of the purchases are by women -- it’s not just that something’s wrong. Something is very, very, very wrong; very, very, very counterproductive; and very, very stupid."

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