Are you tweeting yet? Twitter has become a powerful tool for businesspeople trying to self-promote, raise awareness or funds, or join the larger online conversation.
Key to engaging in the Twitter conversation is developing a healthy-size list of followers—people who sign up to see your posts in their Twitter stream. And one of the best ways to do that is to write such content-rich tweets that others retweet them.
Pretty soon, you’ll have a growing list of followers.
Tips for writing Twitter posts that others will retweet:
1. How often should you tweet? Post a tweet once an hour, at most.
2. When are others most likely to read and retweet posts? Save your best tweets for Friday. Interesting fact: The most retweets happen on Fridays at 4 p.m. ET.
3. How long is the ideal tweet? Keep your tweet shorter than the maximum character count of 140. That way, there’s room for another user to retweet.
4. What should you write about? Including a link boosts your odds of being retweeted. Shorten the link using bit.ly or ow.ly.
Also, don’t just write about yourself. Nobody will retweet what you ate for lunch. People are more likely to retweet a call to action, a how-to explanation, or a headline-style tweet.
The Twitter universe also appreciates a tweet that doesn’t use simplistic words.
5. How do I join an online conversation? Find out what’s popular on the Twitter airwaves by seeing what hashtags are most followed. Hashtags.org shows you real-time data for popular hashtags.
— Adapted from “How to Get Retweeted,” Curt Finch, Inc.