Congratulations! You’ve cleared the first wellness hurdle: Executives have finally agreed to implement a. Now comes the hard part.
They’re asking for hard evidence that the company’s financial investment in the program will pay off.
It’s a reasonable request, but one that can easily trip up comp and benefits pros. The problem: There is no single way to measure a wellness program’s return on investment (ROI). Not only that, but changing participation rates, health plan design shifts and employee turnover can skew the validity of ROI measures.
If measuring your program’s ROI seems akin to scaling Mount Everest, take comfort in the fact that more and more employers are successfully making the climb.
According to a survey by the consulting firm Health2 Resources, more than one-quarter of 225 employers that offered a wellness program successfully managed to measure their ROI. That’s up dramatically in a short tim...(register to read more)
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