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Killing Traditional Marketing Could Kill Cash Flow

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in The Integrated Marketer

Is it just me, or is there a lot of buzz about the death of so-called traditional marketing tactics?

This summer, for example, Visibility magazine ran an article in which Gen Y Business Consulting’s Aiden Livingston asserts that Web 2.0 conversation marketing has killed the effectiveness of traditional tactics like TV ads, radio spots and direct mail campaigns.  Why?  Because, he writes, “the change most advertisers fail to grasp is that we promote products within our own groups.  We don’t rely on information that is solicited to us.  We ask friends who would know.”

How long can you wait for results?

Okay, so we ask our friends and colleagues what they think.  And conversation messaging strategies and marketing tactics should be part of every communication and promotion plan.  Agreed.  But the weakness in only using Web 2.0 tactics is that while messaging may be instant, the process of gathering input from that trusted ...(register to read more)

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