Fred Keller, founder and CEO of Cascade Engineering, built a $250 million company by constantly asking what good it could do, what need could it fill.
His compass: a wallet card bearing the words of theologian John Wesley, co-founder of the Methodist church. Keller doesn’t hesitate to pull it out during meetings. It reads:
Do all the good you can
By all the means you can
In all the ways you can
In all the places you can
At all the times you can
To all the people you can
As long as ever you can.
— Adapted from “Regulate Me. Please,” Adam Bluestein, Inc. magazine.
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