Best foot forward. Think about how you want your organization described, in clear, jargon-free words that anyone would understand. Then describe it the way your best customer would.
— Adapted from Making News in the Digital Era, David E. Henderson, iUniverse Inc.
Road warriors, take heed: Finally, good news at the airport. If you travel a lot, but aren’t willing to shell out for business class, consider Priority Pass, a service that for a fee lets you use lounges at more than 600 airports in 300 cities. See www.prioritypass.com.
Level with yourself. The hardest lesson for Doug Firstenberg came in the 1990s during an earlier real estate collapse. The developer wasn’t able to separate fact from emotion regarding an office building in Chicago: “It didn’t succeed because I don’t think I was honest enough with myself in thinking we could beat the market, and we just couldn’t.”
— Adapted from "Judgment calls, interview with Tierney Plumb,” Washington Business Journal.
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