Whether they’re shooting off their own tweets or following others, employees using Twitter—the fastest growing social media site—are creating liability and PR risks with their 140-character rants, raves and company gossip.
Example: A high-profile public relations executive landed in Memphis and promptly posted on his Twitter account, “I would die if I had to live here.” The problem: Memphis is home to FedEx, one of the PR exec’s largest clients. Oops. Needless to say, FedEx reps were not amused.
The trend isn’t confined to Twitter, Facebook or other social media tools. Any kind of blog or video can spread your employees’ “youthful indiscretions” around the world in seconds.
Example 2: When two employees at a North Carolina Domino’s pizza delivery store were bored one evening, one filmed the other sticking a piece of cheese up his nose and then placing it on a sandwich soon to be delivered to a customer. They posted the vid...(register to read more)