Be careful if your employees are spreading the word about your company’s products and services via blogs, Twitter or other social networking sites. Last year, the Federal Trade Commission (FTC) issued new Enforcement Guidelines that require employees to disclose their relationships with their employer whenever they post comments or positive reviews about their employer’s product on a social media site.
Last month, the FTC issued its first enforcement letter. It said Reverb Communications sought to promote gaming applications by having employees post 5-star reviews on iTunes and comments like “Amazing new game!”
Read about the FTC rules at www.ftc.gov/opa/2009/10/endortest.shtm.
Like what you've read? ...Republish it and share great business tips!
Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...
We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.
The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.
" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/13507/workers-posting-great-reviews-of-products-online-make-sure-they-identify-themselves-as-employees "