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Workers posting great reviews of products online? Make sure they identify themselves as employees

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in Career Management,Workplace Communication

Be careful if your employees are spreading the word about your company’s products and services via blogs, Twitter or other social networking sites. Last year, the Federal Trade Commission (FTC) issued new Enforcement Guidelines that require employees to disclose their relationships with their employer whenever they post comments or positive reviews about their employer’s product on a social media site.

Last month, the FTC issued its first enforcement letter. It said Reverb Communications sought to promote gaming applications by having employees post 5-star reviews on iTunes and comments like “Amazing new game!”

Read about the FTC rules at www.ftc.gov/opa/2009/10/endortest.shtm.

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