Most successful businesses take the time to develop a written marketing plan. Here are 10 quick steps for building a plan that’s right for your business, your goals and your marketplace.
Define what you want to accomplish over the next 12 months in very specific terms. For example, you might want to move into a particular niche market, increase business coming in through your web site, or establish yourself as an expert on a particular area.
Look back at the past 12 months and see what kinds of clients and customers you did and didn’t reach well. Of those you did reach, are they the type of clients you want to continue to attract? Where can you find more of your “ideal” clients (e.g., are they clustered in a particular type of neighborhood or business sector)?
3. Value proposition
Once you’ve clearly defined your ideal clients, define the right value proposition for them. A value proposition is somethin...(register to read more)