If you’re a big sports fan, you probably wear your team’s colors, know all the players and follow every game. Wouldn’t it be great if your customers loved your company that much?
“Fan loyalty is an emotional connection that’s often stronger than any other loyalty,” says marketing expert Maribeth Kuzmeski, author of And the Clients Went Wild! “Many business owners today might assume that there is no way they can elicit such passion from their customers. But with the right strategies, it is possible.”
Kuzmeski suggests these four “absolutes” for inspiring that kind of passion among your customers:
1. Offer something unique. Whatever you’re offering your customers can’t just be better; it has to be different. In order to gain exposure, it helps to be or to offer something unique—or do something that no one else dares.
Example: Buc-ee’s, a Texas-based gas station firm, built its entire business around offering clean, oversized...(register to read more)