An old employee-relations idea has found new purpose in today’s tumultuous business environment: Employee resource groups (ERGs)—also known as affinity groups or employee networks—are on the rise in companies large and small, according to a new report by the Mercer HR consulting firm.
Often organized around obvious affinities such as race, gender or sexual orientation, ERGs are becoming important sources of market intelligence and even new-product development expertise. When Mercer researchers surveyed 64 national employers (read the full report at www.mercer.com/ERGreport), they found that many companies now cultivate ERGs in order to advance business strategy.
A trend to fit the times
At many companies, ERGs go far beyond brown-bag lunch get-togethers. These days, they’re just as likely to exist as virtual organizations, in which group members maintain a running online dialogue with one another.
Employers seem more than wi...(register to read more)