As CEO of one of the fastest-growing private companies, Bronto Software’s Joe Colopy says, “It’s hard to understand what it means to be a leader until you’re in a situation where it really matters.”
For Colopy, whose company has grown 200% the past three years, the journey from entrepreneur to CEO of an 80-employee company has meant completely changing his game.
Among other things, he says, he’s had to sharpen his skills when it comes to articulating top-level messages.
EL: How often do you get in front of your employees to communicate?
Colopy: I might have the same conversation 10 times a day, but with different people at different levels. It’s easy to assume, “Oh, everyone’s already heard this, so I don’t need to say it again.” But it never ceases to surprise me how I need to overcommunicate the same story again and again, to tell everyone to pull their oars in the same direction, and let them know that what they’re doing ...(register to read more)