The biggest problem with e-mail, according to Scot Herrick, is that most people only use the tool as a way to manage to-dos, collaborate and move work along.
Herrick, who writes the career-blog “Cube Rules,” believes that’s a problem because we should be thinking of e-mail as a personal branding tool, not merely as a workhorse.
Take a look at the first 10 e-mails you write after you read this. Do they simply ask or respond, based on the work at hand? Or do you modify them to make sure the messages convey something about you as an employee and co-worker?
Advice: Take 15 seconds to structure each message in a way that shows your professionalism, and promotes the skills you want your colleagues and manager to see, says Herrick.
For example, say you want to show that you’re a professional who can always be counted on to do what you said you’d do, who follows through and delivers. Then, when appropriate, build your personal brand by starting your e-mail message with these two words:
“As promised, …”