Whether your employees are blogging reviews on Google, posting endorsement videos on YouTube, getting your company on wiki sites or branding your company on Facebook, Twitter and LinkedIn, social media is clearly the wave of the future.
Social media can help you collect industry-based knowledge, reach new customers and build your brand.
But those benefits come with their fair share of legal risks. You need a comprehensive social media policy to guide employees on your expectations about their online behavior, especially when that conduct occurs in the name of the organization.
Here’s what your social media policy should address:
1. Use of business-related social media
Address how and when you want employees to use social media to support, market and brand the organization. The policy should also inform employees whether they can affiliate themselves with the company on social media sites. If your organization does allow empl...(register to read more)
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