Prospects still like ‘FREE!’ — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily

Prospects still like ‘FREE!’

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in Career Management,Workplace Communication

Nearly 95% of consumers say free content is a major factor in helping them decide with whom they will do business, according to a recent ChiefMarketer.com study.

So think about developing an e-book, checklist or webinar. Offer this freebie on your site. Use it as a follow-up with networking contacts and mention it in your online directory listings and ads, too.

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