As the economy turns the corner, more employees are looking over the fence to see if the grass is greener elsewhere.
“For the first time since 2008, we’re seeing more people quitting than being laid off,” Jamie Minier, president of The Right Thing recruiting firm, said at last month’s Society for Human Resource(SHRM) in San Diego. “Employers need to be thinking now about how to create a strategy to recruit.”
Here are some of her key strategies:
1. Put it on paper. “You’ve got to be out there selling your company,” said Minier. “Get a one-page sheet that lists your value proposition. Use that as your guide in selling your company.”
2. Use video to your advantage. Before Pepsi interviews a candidate, it sends the prospect a video that shows a tour of the facility and some of the things the person would do on the job.
“You want to provide anything to get your potential candidates to get an idea of what a day in the life of the job is like,” said Minier, who encourages employers to upgrade their web sites. “Candidates want to interact. The more you have on your web site, the more you’ll be able to attract and pull them in.”
3. Utilize social media. Establish recruiting/career pages on the leading sites: Facebook, Twitter and LinkedIn. Several online tools—such as Ping, Nutshell Mail and iGoogle—will allow you to post on various social media sites at once.
4. Focus on the right sites. According to Staffing.com, the best eight sites that create the most hires from the Internet are: Monster, CollegeRecruiter.com, Indeed.com, Jobs.com, CareerBuilder, TrueCareers, HotJobs and Craigslist. Industry or job-specific niche sites are also valuable.
5. Control your online image. Sign up for Google Alerts to receive constant updates about what’s being said about your organization (and your competitors) online.
6. Consider mobile recruiting. “This is a whole new fad in how to connect with potential candidates,” Minier said. Review how your career page appears on mobile phones.
7. Find org charts of competitors. To find good passive candidates, do a Google search for “org chart” (or “organizational chart”), plus the job title, city, industry or company you want to explore. In advanced search, search under “PDF” as the file type. This will help you find PDFs of competitors’ org charts.