During the Revolutionary War, the American colonists fought against a larger, better-equipped and better-trained British military force. Why did they emerge victorious?
Among other reasons, the colonists were a group of individuals who were motivated and unified by a shared cause, while the British were fighting a war in which they had no personal stake.
“Just as those early American soldiers were spurred on by a desire for liberty and a love of their fledgling country, values-driven companies will push harder and farther than their counterparts that lack purpose,” says Dennis Haley, CEO of Academyand author of The Core Values Compass: Moving from Cynicism to a Core Values Culture.
“People crave and thrive on work that’s meaningful. That’s a much more powerful motivator than money.”
Are you in touch with your company’s core values? Google’s core values, for example, can be found on its web site. Zappos has a list...(register to read more)