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Do you know your company’s core values?

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in Best-Practices Leadership,Leaders & Managers

During the Revolutionary War, the American colonists fought against a larger, better-equipped and better-trained British military force. Why did they emerge victorious?

Among other reasons, the colonists were a group of individuals who were motivated and unified by a shared cause, while the British were fighting a war in which they had no personal stake.

“Just as those early American soldiers were spurred on by a desire for liberty and a love of their fledgling country, values-driven companies will push harder and farther than their counterparts that lack purpose,” says Dennis Haley, CEO of Academy Leadership and author of The Core Values Compass: Moving from Cynicism to a Core Values Culture.

“People crave and thrive on work that’s meaningful. That’s a much more powerful motivator than money.”

Are you in touch with your company’s core values? Google’s core values, for example, can be found on its web site. Zappos has a list...(register to read more)

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