Here’s Shakespeare’s bottom line on:
Glendower: I can call the spirits from the vasty deep.
Hotspur: Why, so can I, or so can any man; But will they come when you do call for them?
This exchange from Henry IV asks what it takes to draw followers.
Robert Bruner, dean of the University of Virginia’s business school, offers these answers:
Moral authority. People have to believe you’ll do the right thing the right way.
A credible plan. Followers will flock behind someone with a program they can believe in. The only question is how the best plan will survive, which might be determined by …
... The loudest megaphone. In today’s media free-for-all, you need to be heard.
Only if people trust you and hear you will they come when you call.
— Adapted from “Will They Come When You Call? Shakespeare’s Leadership Challenge,” Robert Bruner, On Leadership, The Washington Post, http://views.washingtonpost.com/leadership.