Issue: Luring stars from other employers.
Benefit: Good first impressions breed a high percentage of responses.
Action: Urge hiring managers to follow this three-step format when breaking the ice.
When your hiring managers locate promising job prospects, make sure they frame their first contact, either by phone or e-mail, in the best light.
The first contact should take a three-part approach, says Susan Raskin, HR manager for MIPS Technologies. While her e-mails to potential candidates are unique for each person, they follow a set format:
1. The Compliment. Begin by saying something like, "I read your comments on parasitic back-end annotation, and I'm really impressed with your grasp of the topic."
2. The Introduction. Next, briefly introduce yourself and honestly express your purpose. "I recruit for XYZ Technologies, and I'm working on filling a position that requires the type of expertise you have."
With those two statements, you've just told the prospect the equivalent of "Gee, you're smart! Want to work here?"
3. The Call to Action. Say, "I'd like to send you" (or, in the case of e-mail, "I've attached") "the job description. Please look it over, and let me know if you or a friend would be interested in an opportunity like this. Please let me know if you have any questions."