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Capturing a crowd

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in Office Communication,Workplace Communication

Even pro presenters can put some shine on their communication skills. Mary Civiello, an executive coach and author of Communication Counts: Business Presentations for Busy People, offers four tips to be your best in front of a crowd:

1. If they only remember 10% of what you say, what would you want it to be? Studies show that by the end of the week, audiences will have forgotten 90%. Say the most important 10% early and clearly.

2. Think about your talk in terms of moods, not merely content. Different parts of your presentation should look and sound different—are you giving marching orders? Sharing an example? All parts should reflect your personal style.

3. Add variety to engage an audience. Walk to the side to tell a story. Pause in the middle of your talk to ask a real or rhetorical question. Mix it up.

4. Remember that your presentation starts before you walk on stage. Just think about those auto execs who arrived in private planes to ask for taxpayer money. So be kind to anyone who crosses your path.

— Adapted from “How to capture a crowd: Expert advice,” Mary Civiello, Fortune.

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