Looking to build a culture that appeals to baby boomers, Gen X, Gen Y and young “Millennials”? Think it’s time to ramp up benefits that serve the needs of executives, production workers, full-timers and part-timers alike? Want yours to be known as a cool place to work?

Choose from these six strategies uncovered by the Best Companies Group and Outside magazine in the process of compiling Outside’s 2010 “Best Places to Work” list. The 50 organizations include lots of outdoor equipment manufacturers and environmental nonprofits—plus plenty of craft breweries. The common thread: innovative benefits and ways of doing business.

From wellness programs that make employees really sweat to telework options that allow all kinds of work-life balance, these companies go the extra mile to provide benefits that attract and retain enthusiastic and committed employees.

1. Make ’em sweat

Healthy employees save businesses money. At many of the...(register to read more)

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