Which are you more likely to write: “Do not waste energy” or “Conserve energy”?
Too often, people express themselves negatively without even realizing it. If your writing contains a lot of “no’s” and “not’s,” it’s a signal of negative writing.
Using positive, self-assured, optimistic language is a better way to promote your ideas. In the above example, “Conserve energy” is more persuasive because it makes readers feel good rather than admonished.
In this brand-new 75-minute webinar, we’ll show you how to sharpen your writing skills and produce effective written communication that gets results. Learn more about Business Writing that Gets ResultsHere are examples of negative sentences turned positive:
1. We hope you will not be disappointed with the results.
Positive: We hope you’ll be as pleased with the results as we are.
2. Without proper planning, we will not be able to prevent overcrowding.
Positive: We’re planning thoroughly in advance to keep the crowd to a manageable size.
3. If you don’t like my suggestions, please contact me.
Positive: Please contact me if you have any other suggestions. I’d welcome hearing them.
4. Don’t ignore details; they’re important.
Positive: If you can implement the plan down to the smallest details, you’ll realize better results.
5. This project is going to be nearly impossible to do.
Positive: I want this project to be successful, and to make sure it is, I need your help working around two potential roadblocks.
Because this is a webinar, there is no limit to the number of colleagues you can invite to sit in on this interactive event. In just 75 minutes, you’ll increase your writing power and become a more effective communicator. Business Writing that Gets Results
Business Writing: 7 phrases to ban
Fancy-schmancy business-speak does not make for strong business writing.
With that rule in mind, an editor for HarvardBusiness.org suggests banning these words and phrases from your writing:
1. As well as. You can almost always use “and” instead.
2. People manager. As opposed to a “non-people manager”?
3. Value add. Saying, “What’s the value add?” is sometimes a way of covering for the fact that you don’t understand.
4. Take away. You take away food in a to-go bag.
5. At the end of the day. It’s everywhere, yet it’s usually just filler. One source says it's the most written cliche.
6. Out of pocket. People increasingly use it when they are unreachable, on vacation or away from their BlackBerrys. Instead, just say “away.”
7. Individual. It’s often used to create distance between the speaker and the actual person. For example, instead of “We value the individual,” say, “We value the people who work here.”
Many employers today complain that their employees have poor written skills. But now you can improve their writing (and yours) with Business Writing that Gets Results.
This is your hands-on road map for improving your writing and getting ahead. You’ll learn:
- The key difference between business writing and all other writing
- The most common errors in style and usage
- How to structure a presentation or report to get the results you want
- The best approach to revision and why it is so important
- What you need to check before you click “send”
- When to use a table and when to use a graphic
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