• LinkedIn
  • YouTube
  • Twitter
  • Facebook
  • Google+

Transform an e-mail list into a gold mine

by on
in Career Management,Workplace Communication

With all the hoopla over social-networking web sites like Facebook and LinkedIn, we sometimes forget that e-mail is still the No. 1 way that many businesses do online marketing.

Nearly 90% of marketers plan to spend as much or more on opt-in e-mail marketing in 2010 as they did in 2009, according to a recent survey by Silverpop.

Are you more experienced than your boss with social-media sites? You can use those sites to help build your business’s e-mail marketing list, says Julie Waite, an e-mail marketing strategist at Bronto Software.

A bigger marketing list equals more potential business, which is probably one of your boss’s top goals.

Here’s what she recommends:

Use a Facebook or LinkedIn group or fan page as a place for a “call-to-action” for people to sign up for your e-mail list.

“Be sure to make the benefits of opting in clear, like exclusive offers, resources, etc.,” says Waite. “And tell them about any incentive you’re offering—free shopping, PDF or a discount.”

Tweet a link to your opt-in form, saying something like “Exclusive 25% off coupon in this week’s e-mail. Are you on the list?”

Waite says, “I would recommend limiting these shout-outs to avoid turning off your followers.” Once or twice a month is adequate.

Does your company have a blog? Convert blog commenters into e-mail subscribers. “These folks are the most engaged in your blog, why not ask them to subscribe?” she says.

As a final note, Waite says, “Trust is key in the communities of social media and blogs. You can turn off followers immediately by pushing the sales pitch too heavily or abusing their loyalty.” So tread lightly.

Like what you've read? ...Republish it and share great business tips!

Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...

We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.

The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.

" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/11276/transform-an-e-mail-list-into-a-gold-mine "

Leave a Comment