by Christopher Scott
Businesses nationwide are helping their employees find ways to help Haitians as they recover from the January earthquake. Doing that helps employees in other ways, too—and, in turn, helps employers.
We’ve seen it with Haiti. We saw it on the Gulf Coast with Hurricane Katrina, and when floods and wildfires have ravaged other parts of the country. When employees see an organization taking the initiative to help victims of natural disasters or support charities in their own communities, it sends an important message: This is a good place to work because it’s about more than just making a buck.
Credibility, productivity boost
Support for charitable causes builds the credibility of the organization’s leaders. It paints a clearer picture of what they value. It helps define the organization for the people who work there.
Participating in charitable activities is good for employees, too. It can make them pr...(register to read more)