Question: “I am the public relations director for a group of radio stations. Out of the clear blue, we were bought by a wealthy television entrepreneur who has no experience in radio. I immediately e-mailed him a brief overview of my background, to which he replied in a positive and professional way. However, I’m concerned about my future. Can you offer any suggestions for enhancing my visibility and promoting my importance with the new owner?” — Newly Acquired
Marie’s Answer: Quickly making e-mail contact was a smart move. But since faceless people are easier to fire, you must now aim for a more personal connection. Here are some ideas:
• Start by researching your new boss. An online search should provide immediate information about his background. Use your network of broadcasting contacts to get the inside scoop on his style.
• Familiarize yourself with norms and practices in the world of television, to understand his perspective. Managers always view a new organization through the lens of their prior experience.
• Demonstrate a helpful spirit by providing useful background information about the radio group. Present facts, figures and historical data in a concise, readable format.
• Meet with the new owner to discuss his goals for the business. Once you know where he’s trying to go, draft a plan showing how public relations can help him get there.
Finally, accept the reality that things are going to change. People who react to new management by becoming critical and oppositional often are shocked to find themselves out on the street. To better understand your own reactions to change, see What's Your "Change Personality"?
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