Until now, newspaper ads, mailings and referrals may have kept your business growing. But lately, many potential clients have stopped reading newspapers. Some people aren’t even getting mail. No kidding!
One manager for a telecommunications company says mail isn’t delivered anymore. Why? “So many of us telework. When we do come in, we’re often sharing offices. If we’re expecting mail, we have to physically go to the mail room to see if it’s come in.”
Trend-trackers at the Kelsey Group report that local search is booming. Every day, 61 million local searches are conducted online. Clearly, if your business isn’t visible in search results, you’re losing out to competitors that are visible.
There are many ways to make your business search friendly, including:
- Listing yourself on local search engines
- Search-engine optimizing your entire web site
- Buying pay-per-click services AdWords or AdSense
But one o...(register to read more)