How’s your company’s online literacy? — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily

How’s your company’s online literacy?

by on
in Admins,Office Management

What if your organization doesn’t have an online strategy to speak of—a skimpy web site, no social-media strategy, no e-mail list, no e-newsletter. Is it too late to catch up? And how can tech-savvy administrative professionals help push an organization toward online literacy?
77 Technology Tips to Boost Office Productivity
Best-selling author and marketing expert Seth Godin (sethgodin.typepad.com) recommends venturing forward with these strategies:

Use a free web site-creating tool, such as weebly.com or yola.com, to build a page about your company. “Nothing fancy,” says Godin, “but list your locations, your people (with addresses), and make it clear you want to hear from people.”

Suggest that the company start sending an e-newsletter to customers, using MadMimi.com or MailChimp.com. With Mail Chimp, you can send up to 3,000 e-mails a month to 500 recipients at no cost. It also offers free guides on e-mail marketing.

Start an e-newsletter for your vendors. Godin touts it as a way to provide updates on what you’re doing and selling, and what internal problems vendors could help you solve.
Send your office's efficiency skyrocketing — without busting your budget...
Add the president’s e-mail address to every invoice and piece of communication (with her permission), asking people to write to her with comments or questions.

Post a whiteboard in the break room. Use it to share updates about how many people subscribe to the newsletter, how many people visit the web site, how many inbound requests come in by phone, how long it takes customer service to answer an e-mail and how often your brand names are showing up on Twitter every day.

Start a book group that reads and discusses one great online media book per week.

Don’t have any meetings about your web strategy. Don’t be afraid to try different things, Godin says. “First you have to fail, then you can improve.”

He says, “The problem is no longer budget. The problem is no longer access to tools. The problem is the will to get good at it.”
This insightful Special Report is written specifically for YOU – the busy professional who doesn’t have all day to attend a seminar or read a confusing manual. Our plain-English tips will give you the time-saving advice you need, including:
  • 9 amazing double-click tricks
    book cover
  • Squeezing maximum value from Outlook’s Calendar feature
  • Keeping network-clogging spyware off your computer
  • Useful tips for taming the e-mail inbox monster
  • 4 Word techniques that will have you designing like an artist
  • 16 online tools (many of them FREE) to send your productivity skyrocketing
  • Tips for faster, more precise Google searches
  • 4 things you never DREAMED that Excel could do – but it can!
  • And much, much more!
Get your copy today!

Leave a Comment