First, let me apologize for implanting Subway’s “Five, five-dollar, five-dollar footlong” earworm in your head for the day. I hope that you’ll agree with me that it was worth it to learn five lessons about winning support for change from the top leaders in your organization.
The lessons were inspired by a story in BusinessWeek on Miami Subway franchise owner Stuart Frankel. He owns a couple of Subways near Jackson Memorial Hospital and five years ago was tinkering with ways to boost his sales on Saturdays and Sundays. From that, the original $5 Footlong was born. Since then, the sandwich has generated $3.8 billion in sales for Subway and put the company on pace to surpass McDonald’s in worldwide store locations.
So, you’d think it would have been easy for Frankel to win everyone over to such a great idea, right? Not so fast, my friends. Even though he was raking in the dough (bad pun intended), Frankel had to work hard to c...(register to read more)