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Issue: Becoming more involved in a local college's career programs, beyond attending job fairs and posting openings.

Risk: Your organization can morph itself into an employer of choice for interns and graduates.

Action: Follow these six steps to become a "big company on campus."

To gain the inside track on recruiting college students or interns, don't just post job openings and attend the school's job fair. Actively participate in campus career programs year-round. Talk to career services employees at your local colleges about programs that can increase your presence on campus.

Here are six ways to raise your profile:

1. Make presentations to student organizations. Send company information to leaders of student business or entrepreneur groups. Follow up with phone calls. Ask student leaders to recommend top candidates. Target groups that select members based on academic performance and leadership skills.

2. Become a trusted adviser. Partici-pate in programs that match students seeking career advice with people who currently work in those professions.

3. Host (or participate in) campus workshops on topics such as rÈsumÈ writing, job interviewing and salary negotiations.

4. Develop relationships with professors in your field. They can recommend the best potential interns and employees. Make presentations to relevant classes.

5. Join the career services department's employer advisory council. Such groups provide feedback on career-service programs. It also gives you a leg up on recruiting.

6. Reach out to diverse student populations through student organizations of Latinos, African-Americans, etc. Such groups are good sources for international talent, and they appreciate employers that show genuine interest.

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