Heard about the “tipping point” or the “long tail”?
If you want to know what ideas shape the minds of your company’s leaders, pick up the following books. And the next time someone talks about a tipping point, you’ll know exactly what she means.
1. The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson. The big idea: People are increasingly turning away from the mainstream in favor of niches.
2. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell. Loosely defined, the tipping point is the moment when everything changes. Gladwell reveals how little things can have big effects.
3. Purple Cow: Transform Your Business by Being Remarkable by Seth Godin. When you hear leaders talk about being unique or “remarkable,” you can be fairly certain they’ve read this book. Godin’s advice: Stand out by being remarkable at the core of what you do.
4. The 4-Hour Workweek by Tim Ferriss. The book makes its readers ask, “What is it that I want out of work and life?” Ferriss then goes on to describe the tactics—like outsourcing—for getting you there.
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