Issue: Your Web site's "Career" page is the first (or only) experience that many potential applicants have with your organization.
Risk: Blow this opportunity, as many do, and those star applicants go to someone else's site.
Action: Benchmark your site against the top 25 recruiting sites, using the four questions below as your guide.
When it comes to recruiting, HR specialists need to accept a fundamental truth: You don't select them; they select you. That's why employers need to revamp the "Career" pages on their Web sites to focus more on "recruiting" and less on "hiring."
The best way to do that: Benchmark your efforts against employers who do it well.
"You need to look at your competitors, those people who are eating your lunch right now, and see what they're doing well," says Gerry Crispin of consulting firm CareerXroads.
Review other sites (including the top 25 listed below) and your own recrui...(register to read more)
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