Should a leader jump into the media spotlight, even at the risk of damaging his image? Jeff Immelt, CEO of General Electric, says yes. A leader must communicate with the outside world as part of being a good corporate citizen. British CEO Stephen Martin, who did a stint on television as the “Undercover Boss,” agrees. Leaders must offer their business perspective to the public, or someone else will. “With the growth of social media, ‘citizen journalists’ could be blogging and tweeting about your business,” he says. Surely it’s better to do it yourself.
— Adapted from “To what extent should CEOs engage with the media?” Financial Times.
Reap the biggest reward from your network by nurturing your old-school relationships. Social media may be trendy but, according to The Economist, masonic lodges, service organizations and other clubs are still more likely to facilitate transactions between members. Adds Jean-Michel Caye, a specialist in human resources, if you want to influence a big decision, “it’s still the old networks that really count.”
Make better decisions, says Tom Davenport, co-author of Competing on Analytics: The New Science of Winning, by avoiding these three mistakes: (1) groupthink; (2) assuming that everyone is thinking rationally, and (3) overrelying on intuition. To make a better decision, first determine the best process, rather than the way that’s most comfortable.
— Adapted from “How to Make Better Decisions,” Michael Sanserino, The Wall Street Journal.
Connect directly with consumers by banishing unnecessary complexity in your company. People want simplicity in their lives and in the products and services they buy. Look at your product variations. Do you have too many? GM, for example, has 47 brands of cars. Or do you need to better integrate your processes? Find ways to de-clutter the business to serve customers simply.
— Adapted from “Simplicity: The Next Big Thing,” Rosabeth Moss Kanter, Harvard Business blog.
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