by Kathryn M. Nash, Esq.
Participation in new “social media” outlets is on the rise, creating many questions for employers. Should we be using social media to develop business or to recruit new talent? Should we allow employees to use social media at work? What types of restrictions do we need? Can we monitor off-duty conduct? And what are the potential liabilities?
Defining social media
Social media generally refers to online tools or web sites that allow interaction between the web site operator and web site users, or among users, and permit user-generated content to be posted. Examples of social media include blogs, wikis, sites for sharing video (YouTube), social networking sites (Facebook, MySpace and LinkedIn), micro-blogging sites (Twitter) and online virtual worlds (Second Life).
While social media provides many useful opportunities to communicate directly with members of the public, there are a number of legal is...(register to read more)